Live Like London Tea Party
Live Like London is a nonprofit organization, designed to help families in unexpected times of crisis, with expenses that come along with medical care, and with advococy for communication between all parties involved with a patient. It was created in honor of London Harrell, who tragically passed away in a car accident in 2019. This fall, the organization will be putting on it’s first tea party event, to raise money and bring together people in the community for a nice afternoon tea.
About the branding
Live Like London is a longtime client of The Carolina Agency, a student run agency at the University of South Carolina. As a member of the creative team, I was tasked with creating a logo and graphics that have a unique brand identity, still aligned with the current branding. After meeting with the client a few times to brainstorm ideas and the audience she was wanting to reach, I landed on a paisley tea pot logo design, using their brand colors, and incorporated that same paisley pattern into an element of each social media graphic. This connects each graphic and makes them stand out as different content than they typically put out. What I am most proud of is how pleased the client was with the final deliverables.